Marc is my childhood friend.
He is a man on the go.
Let me introduce you to him !
A creator of brand images, Gobé has traveled to more than 15 cities worldwide since forming Emotional Branding consultancy 18 months ago, including São Paulo, Brazil, Lima, Peru, Paris, Moscow, Istanbul, Shanghai, Tokyo, Seoul and Vancouver. He is convinced the key to meaningful marketing in the next decade is on the Internet and in urban areas that are expected to be home to 70 percent of the world’s population by 2050, or about 6.4 billion people. Gobé believes commercial branding — like bus wraps, banners and billboards — is becoming too visually dominant in urban settings. Los Angeles, Santa Monica, Calif., and São Paulo have sought to curtail billboards that violate municipal regulations. They are “a sign of our cultural excess,” Gobé said. “From a commercial aspect, brands really thought they could dominate and own our lives. I am against anything that can make brands look bad, vis-à-vis consumers.”
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